Cookie Policy

Last updated: June 18, 2025

This Cookie Policy explains how PulseDailiy uses cookies and similar technologies when you visit https://pulsedailiy.com and any related mobile or web applications (collectively, the “Service“). It supplements our Privacy Policy and is drafted to comply with U.S. federal and state privacy laws—including the California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and Utah Consumer Privacy Act (UCPA)—as well as the Children’s Online Privacy Protection Act (COPPA), the CAN‑SPAM Act, and applicable advertising industry self‑regulatory guidelines (DAA/NAI). We also adhere to Google AdSense / Google Ads Publisher Policies and the EU User Consent Policy for visitors from the European Economic Area (EEA) and the United Kingdom.

1. What Are Cookies?

Cookies are small text files placed on your device that allow a website to recognize your browser, store preferences, and gather information about your interaction with the Service. We use the term “cookies” to cover traditional HTTP cookies, HTML5 local storage, pixels, web beacons, SDKs, and device identifiers.

2. Why We Use Cookies

Category	Purpose	U.S. Legal Basis
Strictly Necessary	Enable core site functions, secure login, prevent fraud, balance load.	Contract / Legitimate Interest
Performance & Analytics	Count visits, measure performance, diagnose errors.	Legitimate Interest
Functionality	Remember settings (language, theme) and improve personalization.	Consent / Legitimate Interest
Advertising & Personalization	Deliver relevant ads, limit frequency, measure campaign effectiveness.	Consent (opt‑in where required)

3. Google AdSense & Advertising Cookies

We serve third‑party advertisements through Google AdSense / Google Ads and header‑bidding partners. Google may set cookies such as IDE, ANID, or __gads to:

• limit how often you see the same ad,
• detect ad fraud,
• personalize ads based on your previous visits.

We do not share personally identifiable information (PII) with Google. For more details, see Google’s Privacy & Terms.

Opt‑Out Tools

• Google Ads Settings – https://adssettings.google.com
• DAA WebChoices – https://optout.aboutads.info
• NAI Opt‑Out – https://optout.networkadvertising.org

4. Consent Management

• United States: We provide a “Do Not Sell or Share My Personal Information” link to opt out of “sales” or “sharing” under CCPA/CPRA.
• EEA/UK: We display an IAB TCF v2 compliant consent banner requiring affirmative consent before non‑essential cookies are set.
• We honor Global Privacy Control (GPC) and Do Not Track (DNT) signals where technically feasible.

5. How to Control Cookies

Via Your Browser

Most browsers let you block or delete cookies through settings typically found under Privacy or Security. If you disable strictly necessary cookies, parts of the Service may not function correctly.

Via “Cookie Preferences”

Click Cookie Settings in our footer to:

• allow or disable specific cookie categories,
• revoke consent at any time,
• view a downloadable list of active cookies.

6. Data Retention

Analytics logs are retained for up to 26 months and then deleted or aggregated. Cookie lifespans vary by category as shown in § 4. We periodically audit and purge old cookies.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our business practices. If changes are material, we will provide prominent notice. The “Last updated” date above will always indicate the latest revision.

8. Contact

Questions or requests? Reach us at:

PulseDailiy Privacy Desk
7950 Jones Branch Drive, McLean, VA 22107 Virginia
Email: [email protected]
Phone: +1 703 854 6000