Report: Jeff Bezos has reportedly invested heavily in Sydney Sweeney’s upcoming lingerie venture.

Bezos Invests in Sydney Sweeney’s Debut Lingerie Label

Business titan Jeff Bezos and his fiancée, Lauren Sánchez, have quietly provided major financial backing for a forthcoming lingerie line created by Emmy‑nominated actress Sydney Sweeney, according to a source who spoke with Us Weekly. Sweeney, best known for HBO’s Euphoria and The White Lotus, reportedly received her invite to the couple’s lavish June wedding in Venice after months of collaboration on the project.

Year‑Long Passion Project Nears Launch

The insider says Sweeney has spent the past year developing the brand, describing it as “a huge project” that is now on the verge of launching “soon.” Venture capitalist Ben Schwerin, a partner at Coatue, has already thrown his support behind the label.

Coatue’s New Fund Attracts High‑Profile Capital

Coatue recently rolled out a growth‑oriented investment fund targeting fast‑scaling public and private tech firms. The Wall Street Journal reports that family offices for both Bezos and PC pioneer Michael Dell have each pledged substantial commitments—up to $1 billion in initial capital. A pitch deck reviewed by the Journal shows the fund plans to allocate roughly 20‑50 percent to private investments, deploying the remainder in public equities.

Bezos’ Diverse Portfolio Keeps Expanding

Through vehicles such as Bezos Expeditions and Nash Holdings (owner of The Washington Post), Bezos has already seeded ventures across tech, healthcare, aerospace, finance, and media. His support of Sweeney’s lingerie startup marks a new entry into consumer fashion.

Sweeney’s Growing Roster of Brand Collaborations

The actress’s entrepreneurial résumé is already crowded: she serves as ambassador for HeyDude shoes, Bai beverages, Laneige skincare, and Kérastase haircare. She recently generated buzz by fronting a limited‑edition Dr. Squatch men’s soap—famously advertised as being crafted from her own bathwater.